Branding

Our summer camp theme was Branded, which had me thinking a lot about the marketing understanding. As it's lingered in my mind over the summer I went back and found this diagram that Marko posted some time back.

I really want to create a youth evangelism strategy around this thinking. I'm still formulating some ideas on how to motivate students along the same thought process. Does anyone know of some material that could educate me more about branding?